Your Own Online Property Search
REPRINTED WITH PERMISSION FROM REALTOR MAGAZINE MARCH 2011
When prospects visit your Web site or blog, give them what they really want—property listings, and lots of them! IDXblue is a tool that pulls in listing descriptions from your MLS, along with photos, maps, and more. It also collects leads by asking for information from buyers throughout their search process. The search tool is customized and integrated with your Web pages, allowing visitors to save searches, rate properties, leave comments, and subscribe to new listing notification e-mails personalized by you. Available in many major markets, including Boston, Chicago, and Seattle. To comply with MLS rules, you usually have paperwork to sign for their records. $9 per month, with customization options available for an extra cost. QBlue.com; Durham, N.C.; 919-806-4270; www.cheapidx.com.
Erica Christoffer is the multimedia Web producer of REALTOR® magazine. She can be reached at echristoffer@realtors.org.
